You don't have to figure that out — there's one door on purpose. Making you diagnose yourself would be malpractice. Nobody walks into an ER with abdominal pain and gets handed a multiple-choice quiz asking whether they think it's appendicitis or their gallbladder. You don't know. That's why you came. So: start with the Blueprint. Session Zero tells us both what this actually is, and I'll tell you straight — including "you don't need me yet," if that's the truth.

Funnel Gorgeous (FG) is a marketing, software, and education company that helps business owners build beautiful, profitable funnels. FG Funnels is their software platform. I've been in their world since 2019 and joined the team in 2025. For our purposes: think Kajabi, ConvertKit, and Stripe meshed into one thing. It's one option for your funnel if it makes sense for your business — not a requirement.

FG Funnels is home turf — I know where every wire runs. But if your business currently lives across Kajabi, ConvertKit, Stripe, and a prayer, that's fine. Strategy comes first and the tech lays on top of it. I'll untangle the Franken-stack you've got, or move you somewhere calmer. The plan doesn't care what platform it runs on.

No. You didn't start this business to become a tech person and I'm not going to sneak-enroll you in becoming one. You'll understand your own business better — in diagrams, in plain English — but the goal is a machine that runs without you babysitting it, not a second career.

You could. But the months it takes to learn how to diagnose and fix funnels are months you're not spending on the thing you're already excellent at. Understanding a buyer's path, finding the break, and building the tech to hold it up is a whole separate profession — that's not a knock on you, it's just literally true. My clients hand it off so they can get back to their actual job.

A VA executes instructions. The problem is you can't write instructions for a problem you can't see — which is why your last VA did busy work while the real leak kept leaking. (You're not imagining that. I hear this story constantly.) I'm the person who finds the leak and writes the instructions. Bring me in first and your VA becomes worth every penny.

Support tells you where the button is. I fix the button, the automation behind it, and the tag that fires when someone clicks — and then I tell you why nobody was clicking it in the first place. Support answers how do I. I answer why isn't this working when I did everything right. The second one is what's standing between you and consistent revenue.

I've seen backends that would make a grown funnel builder cry, and I've cried over my own. I was the one manually tagging email subscribers at 2 AM, surviving on stale coffee and pure anxiety. Your mess is not a character flaw — it's the completely predictable result of building a business out of advice from 50 different Instagram carousels. I'm not grading it. I'm mapping it.

A starving buyer might. But most of your buyers aren't starving — they're curious. They're evaluating. They're on their phone with 12% battery deciding whether you're worth the friction. Motivation isn't binary, and every extra step quietly spends some of it. That's the whole reason this is so hard to see from the inside: the people who pushed through are the ones you heard from.

I have Cerebral Palsy and it lives in my speech. You'll probably miss a word here and there. Honestly? So do I — I don't catch me at 100%, and I am me.

I've been communicating with this voice my whole life, so I'm extremely good at it. Before our first call you'll get a short "what to expect" note so nothing surprises you. On every call the chat box is running — if a word won't come out, it arrives in writing instead.

And everything that actually matters lands in a format you can't mishear: your leak map is a diagram, every call is recorded so you can rewatch at your own speed, and every part of your plan arrives written in plain English. That's not an accommodation I added for your comfort — it's how my brain works, and it's why my clients walk away understanding their own funnels better, not worse.

Then we've found the real leak, and we fix that one too.

I don't hand you a working checkout, wish you luck, and disappear. If the tech works and the path still isn't converting, that's a diagnosis — not a dead end. It tells me exactly which floor is asking for too much, too soon.

And after years of watching launches break in real time, here's what I can tell you with total confidence: it is almost never "you're not good enough." I have literally never opened someone's account and found that. I find broken paths.

Paths are fixable. That's the entire premise of my business.